Callicarpa bodinieri 'Profusion' is a standout deciduous shrub celebrated for its dazzling clusters of bright violet berries that persist into winter. Produces small pink flowers that are followed by a profusion of jewel like fruit.
Height & Spread: 4 - 6 ft x 4 - 6 ft
Bloom Time: Midsummer
Light Requirements: Full sun to part shade
Soil Preference: Moist, well drained soil; adaptable to loam and clay
Watering Needs: Moderate; appreciates occasional deep watering during dry spells
Deer Resistance: Moderately deer resistant
Native Status
This cultivar originates from China and is not native to North America, though it is widely grown in temperate ornamental gardens.
WILDLIFE & INSECTS
Birds
- The berries are a late fall and early winter food source for songbirds such as mockingbirds, cedar waxwings, and robins.
Spacing & Landscape Use
Spacing Recommendations
- Space 4 - 6 ft apart to allow arching form to develop and fruiting display to shine.
Landscape Placement
- Best used in shrub borders, mixed hedgerows, or as a seasonal accent for berry interest. Works well in mass plantings or with evergreen companions for contrast.
Companion Plants
- Hydrangea quercifolia (Oakleaf Hydrangea) - Offers coarse foliage and white blooms that contrast beautifully with Callicarpa’s berries.
- Itea virginica (Virginia Sweetspire) - Adds graceful arching form and red fall foliage for seasonal layering.
- Rosa glauca (Blue Leaf Rose) - Brings dusty blue foliage and simple summer flowers to harmonize with purple fruit.
- Symphyotrichum laeve (Smooth Aster) - Extends bloom and pollinator support late into the season while contrasting with Callicarpa’s structure.
- Miscanthus sinensis 'Morning Light' - Contributes vertical movement and silver tones to balance the vivid berries.