Echinacea 'Pow Wow White' is a compact and floriferous coneflower selection bred for dense branching and an extended blooming season. Its pure white daisy like flowers feature golden central cones that draw attention even from a distance. Unlike many cultivars, it does not require deadheading to continue blooming and maintains a tidy upright shape without staking. This seed grown variety is well suited to smaller gardens, pollinator beds, and patio containers, offering months of reliable color and structure.
Height & Spread: 18 - 24 in x 12 - 18 in
Bloom Time: Early summer to fall
Light Requirements: Full sun
Soil Preference: Well drained, average to sandy or rocky soils
Watering Needs: Low to moderate; drought tolerant once established
Deer Resistance: Deer resistant
Native Status
Although a cultivated variety, Echinacea 'Pow Wow White' is derived from the North American native Echinacea purpurea, retaining many of its ecological benefits and suitability for native gardens.
WILDLIFE & INSECTS
Butterflies
- Attracts a variety of butterflies such as Monarchs, Painted Ladies, and Eastern Tiger Swallowtails with its large flat nectar rich blooms.
Bees
- Visited by native bumblebees, carpenter bees, and honeybees which gather pollen and nectar throughout the growing season.
Moths
- Serves as a nighttime nectar source for species such as the Hummingbird Clearwing and various sphinx moths.
Birds
- Finches, particularly American Goldfinches, feed on the seed heads in fall and winter making the plant valuable well after blooming.
Spacing & Landscape Use
Spacing Recommendations:
- Space 12 - 18 in apart to accommodate the upright clumping habit and ensure good airflow between plants.
Landscape Placement:
- Excellent for perennial borders, pollinator gardens, cottage gardens, and containers. Its compact size makes it especially useful for smaller landscapes and formal layouts.
Companion Plants
- Coreopsis verticillata 'Zagreb' (Threadleaf Coreopsis) - Bright yellow flowers provide contrast to white coneflowers and bloom across a similar summer window.
- Salvia nemorosa 'Caradonna' (Wood Sage) - Offers strong vertical structure and purple blue spikes that bloom alongside Echinacea.
- Lavandula angustifolia (English Lavender) - Aromatic silver foliage and lavender spikes pair well with Echinacea’s clean white blooms.
- Penstemon digitalis 'Husker Red' (Beardtongue) - Features deep burgundy foliage and pale flowers that bloom early and transition into Echinacea season.
- Allium schoenoprasum (Chives) - Adds texture and edible blooms that work well along the front edge of Echinacea groupings.

